BBB Business Blog

Paula Fleming, Chief Marketing and Strategy Officer, discusses her insights and professional knowledge in her recent BBB Business Blog entries.

Please note that BBB Business Blog posts are written with the assistance of AI.

What's New?

Paula Fleming, CMSO, discusses the crucial legal landscape surrounding social media contests and sweepstakes. (April 16, 2025)

Paula Fleming, CMSO, discusses how fostering a thriving and high-performing team requires leaders to tap into the fundamental human desires of feeling valued and proud of their work, and the desire to make a decent living. (April 16, 2025)

Paula Fleming, CMSO, discusses how business leaders can embrace change and innovation, drawing parallels to Disney's Carousel of Progress. (April 1, 2025)

Paula Fleming, CMSO, discusses fuel your business growth: Paula Fleming reveals the hidden power of BBB Business Solutions – are you missing out? Grab your favorite drink and dive in. (March 26, 2025)

Paula Fleming, CMSO, discusses the recent, crucial shifts in Beneficial Ownership Information (BOI) reporting requirements, offering a sigh of relief to U.S. business owners. With the Corporate Transparency Act (CTA) initially causing widespread concern, learn how FinCEN and the Treasury Department have significantly altered the landscape, potentially removing the burden of BOI reporting for many. (March 20, 2025)

Attracting & Retaining Talent

Paula Fleming, CMSO, discusses how fostering a thriving and high-performing team requires leaders to tap into the fundamental human desires of feeling valued and proud of their work, and the desire to make a decent living. (April 16, 2025)

Paula Fleming, CMSO, discusses how the common interview question "What are your weaknesses?" is an opportunity for candidates to demonstrate self-awareness, a growth mindset, and problem-solving skills by honestly identifying an area for improvement, providing context, showcasing steps taken to address it, highlighting progress, and connecting it to the role.. (February 24, 2025)

Paula Fleming, CMSO, discusses how to keep burnout at bay in 2024. (December 2023)

Denise Shen, Director of Human Resources, discusses how to handle workplace negativity. (February 2024)

Paula Fleming, CMSO, discusses navigating the modern workplace and addressing employee concerns and fostering a positive environment . (June 2024)

Denise Shen, Director of Human Resources, discusses the Pregnant Workers Fairness Act. (July 2024)

Paula Fleming, CMSO, discusses navigating turbulent Mondays and ways to ground yourself by letting the BBB smooth your business journey. (August  2024)

BBB Business Solutions for Members

Paula Fleming, CMSO, discusses fuel your business growth: Paula Fleming reveals the hidden power of BBB Business Solutions – are you missing out? Grab your favorite drink and dive in. (March 26, 2025)

Paula Fleming, CMSO, discusses how to boost your business credibility in 3 Easy (and free!) ways to optimize your BBB Profile. (April 2024)

Paula Fleming, CMSO, discusses the top 4 most used BBB Member Business Solutions. (March 2024)

Paula Fleming, CMSO, discusses applying for BBB Accreditation and how to join the community of trustworthy businesses in January 2024.

Explore how BBB Member Businesses leverage BBB's exclusive business solutions and services to fuel the growth of their enterprises.

Discover the compelling reasons why your business should become a member of BBB and attain BBB Accreditation. BBB, the renowned symbol of trust, holds the key to your success.

Explore a plethora of testimonials, highlighting the numerous advantages and services offered by BBB.

BBB Business Profiles include over 90 informational data points & attributes about your business and are designed to provide your customers with information about your business.

Portrait of a happy waiter opening on the doors at a cafe and smiling - small business concepts

Paula Fleming, CMSO, shares her thoughts on trust & Achueveung success with business Solutions for small businesses. October 2023

Paula Fleming, CMSO, shares her thoughts on applying for BBB Accreditation November 2023.

Paula Fleming, CMSO, shares Top 3 BBB member business solutions success stories of 2023.

Paula Fleming, CMSO, discusses how local business Solaris Renewables makes history as first to earn coveted BBB4Good verification . (June 2024)

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses elevating your business with BBB's on-demand education. (September 2024)

Paula Fleming, CMSO, discusses moving from reactive to strategic in business and how to journey beyond survival mode. (September 2024)

Paula Fleming, CMSO, asks for your feedback to help shape the future of BBB. (September 2024)

BBB Membership & Accreditation

Paula Fleming, CMSO, discusses how the business world is changing faster than ever, and how BBB is evolving with it! Seeing a new wave of entrepreneurs – solopreneurs, freelancers, digital nomads – who are hungry for connection, support, and a thriving community. (January 29, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, recounts a recent July 2023 conversation she had with a business owner.

Building and running your business is a daunting prospect. The BBB is here to help you with business tips on every aspect: marketing, sales, and technology.

Boost your productivity with a range of business software options available at various price points, starting from free and going up to $30 per month.

Discover the specific details of over 30 BBB Member Accredited Business Business Solutions, Benefits & Services designed to help your business thrive and expand.

BBB Business Profiles include over 90 informational data points & attributes about your business and are designed to provide your customers with information about your business.

The numbers speak for themselves.

In today’s world of online research, purchasing and instantaneous promotion and feedback, standing out from the crowd is imperative to building a successful brand and company.

Here is a compilation of recent BBB Member Accredited Businesses.

Better Business Bureau (BBB) in E. MA, ME, RI & VT.

Paula Fleming, CMSO, shares her thoughts on applying for BBB Accreditation November 2023.


Paula Fleming
, CMSO, shares her guide to business owners and leaders in November 2023.

Paula Fleming, CMSO, discusses how BBB is still around and better than ever in December 2023.

Paula Fleming, CMSO, shares Top 3 BBB member business solutions success stories of 2023.

Paula Fleming, CMSO, discusses applying for BBB Accreditation and how to join the community of trustworthy businesses in January 2024.

Paula Fleming, CMSO, discusses how to unlock the power of the BBB with Customer Care.

Paula Fleming, CMSO, discusses updating your BBB Business Profile. (February 2024)

Paula Fleming, CMSO, discusses the top 4 most used BBB Member Business Solutions. (March 2024)

Paula Fleming, CMSO, discusses how local business Solaris Renewables makes history as first to earn coveted BBB4Good verification . (June 2024)

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses elevating your business with BBB's on-demand education. (September 2024)

Paula Fleming, CMSO, discusses moving from reactive to strategic in business and how to journey beyond survival mode. (September 2024)

Paula Fleming, CMSO, asks for your feedback to help shape the future of BBB. (September 2024)

Billing & Finance

Branding

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Business Education & Courses

Paula Fleming, CMSO, discusses the first steps as a New England small business owner to bring in the New Year in January 2024.

Paula Fleming, CMSO, discusses demystifying business structures for new entrepreneurs. (February 2024)

Paula Fleming, CMSO, discusses BBB Learning courses to help grow your business. (February 2024)

Paula Fleming, CMSO, discusses solopreneurship and the tools and tips to fuel your success. (April 2024)

Paula Fleming, CMSO, discusses the mystery unmasked: understanding the Corporate Transparency Act. (April 2024)

Paula Fleming, CMSO, discusses finding the right funding with capital and loan opportunities for businesses. (May 2024)

Paula Fleming, CMSO, discusses how to elevate your business with BBB Learning: on-demand courses, certificates, and continuing education credits. (May 2024)

Denise Shen, Director of Human Resources, discusses the Pregnant Workers Fairness Act. (July 2024)

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses protecting consumers from fake reviews and the FTC's new rule. (September 2024)

Paula Fleming, CMSO, discusses elevating your business with BBB's on-demand education. (September 2024)

Case Studies

Paula Fleming, CMSO, discusses whether your customers ask about BBB Membership and discusses why it matters. (March 2024)

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses lifes unforeseen turns and navigating loss while leading. (September 2024)

Paula Fleming, CMSO, asks for your feedback to help shape the future of BBB. (September 2024)

Checklists

Collections

Customer Service

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Paula Fleming, CMSO, discusses cheers to customers!
They may be demanding, but they're the reason we're in business. Let's show our appreciation in the New Year!(January 2, 2025)

Denise Shen, Director of Human Resources, discusses how to navigate negative feedback in December 2023.

Paula Fleming, CMSO, discusses whether your customers ask about BBB Membership and discusses why it matters. (March 2024)

Paula Fleming, CMSO, discusses her perspective and a reminder for us all when online reviews get heated. (May 2024)

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses protecting consumers from fake reviews and the FTC's new rule. (September 2024)

Digital Marketing

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Websites Made with Google's Business Profile will be Turned off by Google in March 2024, however you have 2 fantastic Options with BBB.

Paula Fleming, CMSO, discusses why now is the perfect time to leverage LinkedIn to your advantage and how in 3 easy steps.

Paula Fleming, CMSO, discusses how Gen Z is on LinkedIn and how small businesses can tap into this market. (March 2024)

Paula Fleming, CMSO, discusses simple marketing mistakes that make me facepalm and how to avoid them. (June 2024)

Paula Fleming, CMSO, discusses personal brand and provides a no-nonsense guide for busy professionals . (July 2024)

Employee Development

Paula Fleming, CMSO, discusses how the common interview question "What are your weaknesses?" is an opportunity for candidates to demonstrate self-awareness, a growth mindset, and problem-solving skills by honestly identifying an area for improvement, providing context, showcasing steps taken to address it, highlighting progress, and connecting it to the role.. (February 24, 2025)

Paula Fleming, CMSO, redefining success in 2025, moving beyond traditional markers like revenue and titles to prioritize purpose, well-being, and continuous growth, both personally and professionally. (January 29, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Ethics

Expense Management

Financial Management

Grow Your Business with BBB

Paula Fleming, CMSO, discusses fuel your business growth: Paula Fleming reveals the hidden power of BBB Business Solutions – are you missing out? Grab your favorite drink and dive in. (March 26, 2025)

Paula Fleming, CMSO, discusses how the business world is changing faster than ever, and how BBB is evolving with it! Seeing a new wave of entrepreneurs – solopreneurs, freelancers, digital nomads – who are hungry for connection, support, and a thriving community. (January 29, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, discusses marketing solutions designed to boost your brand visibility and drive growth. (November 2024)

Paula Fleming, CMSO, recounts a recent July 2023 conversation she had with a business owner.

BBB Business Profiles include over 90 informational data points & attributes about your business and are designed to provide your customers with information about your business.

In today’s world of online research, purchasing and instantaneous promotion and feedback, standing out from the crowd is imperative to building a successful brand and company.

Paula Fleming, CMSO, shares her thoughts on applying for BBB Accreditation November 2023.


Paula Fleming
, CMSO, shares her guide to business owners and leaders in November 2023.

Paula Fleming, CMSO, discusses how BBB is still around and better than ever in December 2023.

Paula Fleming, CMSO, discusses applying for BBB Accreditation and how to join the community of trustworthy businesses in January 2024.

Paula Fleming, CMSO, discusses how to unlock the power of the BBB with Customer Care.

Paula Fleming, CMSO, discusses updating your BBB Business Profile. (February 2024)

Paula Fleming, CMSO, discusses BBB Accreditation: the trust factor your customers are looking for . (June 2024)

Paula Fleming, CMSO, discusses how the greenest grass is often under your feet and provides her perspective on business growth. (July 2024)

Paula Fleming, CMSO, discusses elevating your business with BBB's on-demand education. (September 2024)

Paula Fleming, CMSO, discusses moving from reactive to strategic in business and how to journey beyond survival mode. (September 2024)

Paula Fleming, CMSO, asks for your feedback to help shape the future of BBB. (September 2024)

How-To Articles

Paula Fleming, CMSO, discusse the importance of cybersecurity awareness for small businesses and offers practical tips for protecting against common threats.(February 24, 2025)

New online resource helps people gain knowledge they can use to spot and avoid losing money and personal information to scammers

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses navigating turbulent Mondays and ways to ground yourself by letting the BBB smooth your business journey. (August 2024)

Human Resources

Paula Fleming, CMSO, discusses how fostering a thriving and high-performing team requires leaders to tap into the fundamental human desires of feeling valued and proud of their work, and the desire to make a decent living. (April 16, 2025)

Paula Fleming, CMSO, discusses how business leaders can embrace change and innovation, drawing parallels to Disney's Carousel of Progress.. (April 1, 2025)

Paula Fleming, CMSO, discusses how the common interview question "What are your weaknesses?" is an opportunity for candidates to demonstrate self-awareness, a growth mindset, and problem-solving skills by honestly identifying an area for improvement, providing context, showcasing steps taken to address it, highlighting progress, and connecting it to the role.. (February 24, 2025)

Paula Fleming, CMSO, discusses a Google Alert, an obituary, and a sudden jolt of mortality.  This week's blog explores the unexpected questions that surfaced and why NOW is the time to reflect on your legacy as a leader. (January 8, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, discusses sick leave? vacation time? pto? Understanding the difference is crucial for small businesses. Stay compliant with state laws and keep your employees happy! Learn more about your obligations as an employer. (January 2, 2025)

Denise Shen, Director of Human Resources, discusses how to handle workplace negativity. (February 2024)

Paula Fleming, CMSO, discusses how to keep burnout at bay in 2024 in December 2023.

Denise Shen, Director of Human Resources, discusses the Pregnant Workers Fairness Act. (July 2024)

Industry-Specific Tips

Mature real estate agent meeting future homeowner

Paula Fleming, CMSO, shares her thoughts on the concept of business trust in September 2023

Paula Fleming, CMSO, discusses the rise of purpose-driven businesses: why they matter in 2024. (March 2024)

Paula Fleming, CMSO, discusses a business owner's essential guide to crafting quotes that shine. (August 2024)

Paula Fleming, CMSO, discusses lifes unforeseen turns and navigating loss while leading. (September 2024)

Interviews

Paula Fleming, CMSO, discusses how the common interview question "What are your weaknesses?" is an opportunity for candidates to demonstrate self-awareness, a growth mindset, and problem-solving skills by honestly identifying an area for improvement, providing context, showcasing steps taken to address it, highlighting progress, and connecting it to the role.. (February 24, 2025)

Paula Fleming, CMSO, shares Top 3 BBB member business solutions success stories of 2023.

Invoicing

Legal

Paula Fleming, CMSO, discusses the crucial legal landscape surrounding social media contests and sweepstakes. (April 16, 2025)

Paula Fleming, CMSO, discusses the recent, crucial shifts in Beneficial Ownership Information (BOI) reporting requirements, offering a sigh of relief to U.S. business owners. With the Corporate Transparency Act (CTA) initially causing widespread concern, learn how FinCEN and the Treasury Department have significantly altered the landscape, potentially removing the burden of BOI reporting for many. (March 20, 2025)

Paula Fleming, CMSO, discusses sick leave? vacation time? pto? Understanding the difference is crucial for small businesses. Stay compliant with state laws and keep your employees happy! Learn more about your obligations as an employer. (January 2, 2025)

Denise Shen, Director of Human Resources, discusses the Pregnant Workers Fairness Act. (July 2024)

Paula Fleming, CMSO, discusses protecting consumers from fake reviews and the FTC's new rule. (September 2024)

Marketing

Paula Fleming, CMSO, discusses the crucial legal landscape surrounding social media contests and sweepstakes. (April 16, 2025)

Paula Fleming, CMSO, discusses how business leaders can embrace change and innovation, drawing parallels to Disney's Carousel of Progress.. (April 1, 2025)

Paula Fleming, CMSO, discusses fuel your business growth: Paula Fleming reveals the hidden power of BBB Business Solutions – are you missing out? Grab your favorite drink and dive in. (March 26, 2025)

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Paula Fleming, CMSO, redefining success in 2025, moving beyond traditional markers like revenue and titles to prioritize purpose, well-being, and continuous growth, both personally and professionally. (January 29, 2025)

Paula Fleming, CMSO, discusses how the business world is changing faster than ever, and how BBB is evolving with it! Seeing a new wave of entrepreneurs – solopreneurs, freelancers, digital nomads – who are hungry for connection, support, and a thriving community. (January 29, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, discusses cheers to customers!
They may be demanding, but they're the reason we're in business. Let's show our appreciation in the New Year!(January 2, 2025)

Paula Fleming, CMSO, discusses what does business mean to you? (November 18, 2024)

Paula Fleming, CMSO, discusses marketing solutions designed to boost your brand visibility and drive growth. (November 2024)

Paula Fleming, CMSO, discusses her morning over coffee, mail and a marketing conundrum. (March 2024). 

Paula Fleming, CMSO, discusses an afternoon of business consulting and the BBB experience. (March 2024)

Paula Fleming, CMSO, discusses the evenings dance: work, home and finding balance. (March 2024)

Paula Fleming, CMSO, discusses key ways to forge your own luck after St. Patrick's Day. (March 2024)

Paula Fleming, CMSO, discusses why now is the perfect time to leverage LinkedIn to your advantage and how in 3 easy steps.

Paula Fleming, CMSO, discusses March Mania and lessons for building trust and a winning business. (April 2024)

Paula Fleming, CMSO, discusses the top 4 most used BBB Member Business Solutions. (March 2024)

Paula Fleming, CMSO, discusses simple marketing mistakes that make me facepalm and how to avoid them. (June 2024)

Paula Fleming, CMSO, discusses New England's seasonal hustle, the roller coaster of feast and famine and how to hang on. (July 2024)

Paula Fleming, CMSO, discusses personal brand and provides a no-nonsense guide for busy professionals . (July 2024)

Paula Fleming, CMSO, discusses moving from reactive to strategic in business and how to journey beyond survival mode. (September 2024)

Payment Processing

Public Relations

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Reputation Management

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Paula Fleming, CMSO, redefining success in 2025, moving beyond traditional markers like revenue and titles to prioritize purpose, well-being, and continuous growth, both personally and professionally. (January 29, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, discusses a Google Alert, an obituary, and a sudden jolt of mortality.  This week's blog explores the unexpected questions that surfaced and why NOW is the time to reflect on your legacy as a leader. (January 8, 2025)

Paula Fleming, CMSO, discusses cheers to customers!
They may be demanding, but they're the reason we're in business. Let's show our appreciation in the New Year!(January 2, 2025)

Paula Fleming, CMSO, discusses her perspective and a reminder for us all when online reviews get heated. (May 2024)

SEO

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Websites Made with Google's Business Profile will be Turned off by Google in March 2024, however you have 2 fantastic Options with BBB.

Discuss 5 tips for upgrading your website to drive sales.

Social Media

Paula Fleming, CMSO, discusses the crucial legal landscape surrounding social media contests and sweepstakes. (April 16, 2025)

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Paula Fleming, CMSO, discusses cheers to customers!
They may be demanding, but they're the reason we're in business. Let's show our appreciation in the New Year!(January 2, 2025)

Paula Fleming, CMSO, discusses why now is the perfect time to leverage LinkedIn to your advantage and how in 3 easy steps.

Social Responsibility

Paula Fleming, CMSO, discusseshow customer complaints, while undesirable, are valuable opportunities for business growth, trust-building, and product improvement when handled effectively, emphasizing the Better Business Bureau's role in facilitating resolutions and encouraging businesses to view complaints as chances to turn detractors into promoters. (February 13, 2025)

Paula Fleming, CMSO, redefining success in 2025, moving beyond traditional markers like revenue and titles to prioritize purpose, well-being, and continuous growth, both personally and professionally. (January 29, 2025)

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, discusses a Google Alert, an obituary, and a sudden jolt of mortality.  This week's blog explores the unexpected questions that surfaced and why NOW is the time to reflect on your legacy as a leader. (January 8, 2025)

Paula Fleming, CMSO, discusses cheers to customers!
They may be demanding, but they're the reason we're in business. Let's show our appreciation in the New Year!(January 2, 2025)

Paula Fleming, CMSO, discusses how local business Solaris Renewables makes history as first to earn coveted BBB4Good verification . (June 24, 2024)

Traditional Marketing

Paula Fleming, CMSO, discusses feeling fired up? Before you unleash that fiery email or have that heated convo, hit PAUSE. This week's blog explores how to navigate those frustrating moments as a leader and respond with grace, not grenades. (January 8, 2025)

Paula Fleming, CMSO, discusses simple marketing mistakes that make me facepalm and how to avoid them. (June 2024)

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